FAQs

Yes! In addition to logo design, I specialize in creating visual brand identities and web design for businesses. My goal is to help brands establish a deeper connection with their audience and stand out in a crowded industry. You can learn more about visual brand identities below!

A visual brand identity is a comprehensive collection of visual assets that represent the brand personality, mission, and goals. This can include logo design, color palettes, typography pairings, visual assets like patterns or illustrations, package design, business cards, brand guidelines, and the list goes on.

Brand guidelines are a comprehensive PDF rulebook for your brand. They ensure you know how to consistently and accurately apply your brand in real-world scenarios. These guidelines can include the following elements…

• Brand story, mission, and goals

• Primary logo, logo variations, logo guidelines

• Primary/secondary color palettes

• Primary/secondary typefaces

• Font guidelines

• Photography style direction

• Brand Assets (Illustrations or icons)

• Brand in action (Mock-ups of the designs)

Yes, like every project, the deliverables are completely different and dependent on the needs of the client. On our discovery call, we can discuss your design needs and what deliverables make sense for your business.

The short answer is no. Here’s the long answer. As I mentioned in the previous questions, every project is different. One client might need two logo variations, while another might need four. The same applies to the deliverables in a visual identity project; they vary and so do the prices. To provide an accurate quote, we need to discuss the project in detail over a Google Meet or Zoom call.